OAKLAND, CA., March 4, 2020 — Kuli Kuli, a mission-driven company pioneering the superfood moringa, was featured on the March 3rd episode of the Food Network’s Chopped. Though one contestant proclaimed moringa to be the “ingredient from hell,” the winning chef Michele Hunter found moringa’s matcha-like flavor to be a key ingredient to her winning the episode of Chopped. Watch the full episode here.
Moringa is a tropical super green more nutritious than kale. Market data shows moringa is actually growing faster than matcha and it is starting to pop up in restaurants across America. Lalito in NYC features a moringa chickpea guac, Pondicheri in Houston has a “moringa miracle lemonade” and Raleigh Raw has a “Coladacado” with moringa and coconut milk.
Based in Oakland, CA, Kuli Kuli sustainably sources moringa leaves from 2,438 small farmers across the world. This feature is driving moringa towards becoming a mainstream ingredient and staple in the US Market.
Similar to turmeric, moringa leaves have been eaten for centuries and are well-known in ayurvedic medicine for their holistic wellness properties. Consumer awareness of moringa’s anti-inflammatory, antioxidant and energizing properties has grown exponentially since Kuli Kuli launched onto the market five years ago. According to NEXT Trend data, moringa demonstrates an emerging growth of 18%, with Kuli Kuli dominating more than half of the retail sales market.
Kuli Kuli is the first brand to pioneer moringa in the US, selling it as green powder, smoothie mixes, bars and green tea wellness shots in 11,000 stores nationwide. Since their launch in 2014, Kuli Kuli has grown from an idea dreamed up in the Peace Corps by CEO Lisa Curtis, into a thriving social enterprise that supports thousands of moringa farmers around the world.
Moringa is now the fastest-growing green supplement in the category, outselling matcha and catching up to spirulina and wheatgrass. According to Datassential, moringa has grown 300% in the past four years. Chopped is one of the many platforms to recognize moringa as an up and coming ingredient, not solely in the natural products industry, but all sectors including household and gourmet.
Kuli Kuli was recently listed on Inc’s 5000 Fastest Growing Companies as the #15 of Top Food & Beverage Companies and in the top 10% of overall companies ranked. The company closed a $6.34M Series B in 2019, led by Griffith Foods and Kellogg’s eighteen94 capital to further their growth into retail and to begin expansion into the ingredient channel. Similar to the rise of matcha and turmeric, Kuli Kuli believes that moringa will soon be found in many products from beverages to sauces. Chopped is just the beginning.
About Kuli Kuli
Kuli Kuli is the leading moringa superfood brand in America. We provide high quality and nutritious moringa, which is packed with plant protein, iron, vitamins, and antioxidants. Kuli Kuli’s delicious Moringa Energy Bars, Pure Organic Moringa Powder, Organic Moringa Green Smoothie Mixes, and Moringa Green Tea Energy shots make it easy for Americans to get their energizing greens on the go while helping to plant moringa trees and support women and family farmers around the world. To learn more, visit www.kulikulifoods.com or follow us on social media @KuliKuliFoods.