Kuli Kuli joined forces with Chef José Andrés, one of TIME magazine’s 100 most influential people, to introduce moringa into the American palate. Together with Andrés’ non profit, World Central Kitchen, and Haitian nonprofit Smallholder Farmer’s Alliance we launched a nationwide #MoringaInspired recipe competition on Instagram, using the hashtag #MoringaInspired to raise awareness and support moringa farming communities in Haiti.
The #MoringaInspired recipe competition
The #MoringaInspired recipe competition seeks to draw creative and inspiring food and beverage creations from consumers using Kuli Kuli moringa powder. Capture, post, and share these moringa inspired recipe creations on Instagram with #MoringaInspired. The top ten recipes that received the most Instagram likes were reviewed by a team of judges from José Andrés’ nonprofit, World Central Kitchen, which uses the power of food to empower communities and strengthen economies. The winner received a trip to Washington DC, including dinner at José Andrés’ new restaurant – China Chilcano.
One hundred percent of the proceeds from Kuli Kuli moringa powder purchased online during the contest period went to the Smallholder Farmer’s Alliance in support of moringa farmers in Haiti. To further support entrepreneurs around the globe, Kuli Kuli also donated one percent of sales of Pure Moringa Powder in Whole Foods Market stores to the company’s Whole Planet Foundation whose mission is to alleviate global poverty through microcredit.
The #MoringaInspired winner
Branka Cosic was the lucky winner of the #MoringaInspired competition and went to Washington DC to dine with Chef Andrés. She uploaded a lot of pictures from her #MoringaInspired recipes on Instagram. Each photo she submitted brought her one step closer to winning the competition. Fast-forward 15 Moringa-inspired creations later, she posted her last photo and reflected on her fun journey: “I learned so much more about the Moringa tree and cooking with the superfood. I thanked all of my Instagram followers for their support and hoped that I inspired a few of them to make healthier choices in their lives.”